Jeans by Roy Roger's

FIRST Italian Blue Jeans - born in 1949.
It all started with the manufacturing of working garments crafted with a very resistant denim purchased from the American Cone Mills, the first denim producer in the world; a long-term cooperation lasting till today. The original Roy Roger's jeans introduced some features that have never changed over the years among which the black triangular label on the back pocket. Through decades of history the brand has maintained its originality and preserved high quality in raw materials, using exclusively American, Japanese and European denims. The production, entirely Made-in-Italy, concentrates on innovation - tissue techniques and treatments are Roy Roger's absolute strongest attributes.

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