• Taking care of your wardrobe

    Resolutions for the new year could have become dusty by now, but it's never too late to start building up good cleaning habits to have a fulfilling long term relation with the wardrobe you've invested in. 



    Quality products always deserve to be taken care of properly.

    A selection of the most essential care products in our store should underline this philosophy we thought. Only.. we just had not find the right range. Until now. The gentlemen of New Tailor offered us recently to try some of their detergents and washing and caring products. As we had amazing results at home with our own clothes, we agree with New Tailor that The Laundress products and that special male laundry detergent for shirts: Antoine, to be very like-able. Not the least because The Laundress is an eco-friendly line of detergent and fabric care that besides taking excellent care of the things you love also respects the environment. All products are made with renewable resources, biodegradable, non toxic and plant based ingredients. Even the plastic is recyclable.



    The story.

    "With a little bit of knowledge... it is possible to have a long-term, low-maintenance relationship with cashmere." Gwen Whitening and Lindsey Boyd are two New Yorkers who left their jobs in fashion to educate the new cashmere-wearing constituency about how to treat their jumpers with their brand The Laundress.

    Gwen Whitening and Lindsey Boyd weren't always international soap mavens, delighting fashion-istas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world's best-dressed cities. As Lindsey and Gwen invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry-cleaning bills. As graduates from Cornell University's Fiber Science, Textile and Apparel Management and Design program, they saw an opportunity to advance the world of fabric care.



    Knitwear - slow washing.

    The fewer you have to wash your favorite jumper, the better. You have purchased a natural product which cleans itself more or less when it's able to breathe and get rid of muffy scents. Just hang it out a night before you put it back in the closet. A few hours in the morning dew will freshen it up extremely. Fold it not too tight and make small piles of knitwear. Don't stuff it all. You can use the cotton or linen bags you might have for travelling, this avoids a cat climbs into your most precious items and puts his claws in it. Plastic or synthetic bags are fine for a short term but eventually the threats will have to be able to evaporate the moist that came from your body and from the environment. We ourselves don't like the smell from dry-cleaning so much but when you could limit the times you have your items dry-cleaned to twice a season it works. Put your knitwear always away clean at the end of a season. You will enjoy wearing on a longer term for sure. The potpourri silk pouches or beeswax tablets in a masculine scent from Santa Maria Novella are lovely to put between the piles in your closet (available at BLOOM - Amsterdam or Lianne Tio - Rotterdam).

    When it's time to clean your jumpers choose to hand wash them yourself. Especially when you use a special detergent for wool and cashmere it is a pleasure to take care of your woolens at home, minus the toxins and extra costs that comes with dry-clean. The Laundress Wool & Cashmere Shampoo Cedar is a modern take on the traditional woody scent. Combining sandalwood, orange, and rose with a base of cedar, this sweet and spicy blend naturally repels moths and critters. For the best results we recommend the hand wash program of your machine, in cold water or 30 degrees maximum, use a delicate or woolen cycle. Modern washing machines have a wide scale of programs and their thermometer is more precise than lukewarm water tested with your hand, which is usually warmer than 30 degrees. Turn the item inside out. Lay flat to dry in natural shape. Never use the dryer. Steam as needed.




    In between cleaning turns we advise to use The Laundress Wool & Cashmere Spray. It has such a pleasant scent and besides freshen up the fibers it also protects the jumper or cardigan against nasty bugs. A rich differentiated family of the Tineola Bisselliella Hummel, the Hoffmanophila Pseudospretella and the Endrosis Lactella Schiff, respectively the house-moth, the brown moth and the white shoulder-moth are not attracted by the warmth of the wool or styling, but by the 'dirt' rich of vitamin B. Also the scent of human urine and sweat are very high on their menu. Sparsely heated houses are often visited by moths providing an ideal humid environment for them. Besides using The Laundress Wool & Cashmere Spray once a while, you can also keep them at distance with cedar wood and fresh branchlets of rosemary or lavender.



    Shirts - crispy is what you want.

    Nothing implies such a powerful first impression as a well-cut, clean, fresh smelling shirt on a man! New Tailor's wash prescription card says: "remove the stiffeners before washing. Turn the shirt inside out in order to prevent discoloration. Do not wash more than seven shirts at a time, this will avoid unnecessary wrinkle. Knock the washed shirt out before you do the shirt on a hanger to dry. A shirt that is moist, is easier to iron. With Stiffen Up from The Laundress, it is easier to iron the shirt and keeps it properly while wearing. Antoine Lessive Laundry Detergent is specially developed for man shirts, giving each shirt the pleasant scent of cedar, sandalwood, musk and amber."



    The Laundress Crease Release is a small but effective wrinkle removal. From experience we've learned that stuffing closets and suitcases create unavoidable wrinkles. Crease Release spray is perfect for shirts, suits curtains and other home fabrics - the solution to reduce steaming and ironing by relaxing fabrics without weakening them.








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